Fact: Teenage body washes are weak, watered down, and smell like a JV locker room. Simply put, they don't get the job done. Hard-working men require a shower of substance to accomplish a full day's work.

That's why Duke Cannon's THICK is formulated with a noticeably higher viscosity and built to work effectively on your body, not spew down the shower drain.

With scents of fresh water and neroli, Superior smells like the rolling waves of a Great Lake, not low tide in Perth Amboy, New Jersey.